Web and graphic design
Centric is an online clothing brand inspired by 90’s imagery and the Internet.
It was initially created as a college senior project, encompassing everything from the design and development of an eCommerce experience to the creation of graphics and promotional content for a clothing brand.
Centric's logo and visual guidelines were created after early moodboarding efforts. As clothing designs were prototyped and started to become finalized products, the website intended to sell them on was developed.
Promotional content for the clothing was created using mixed digital media—a combination of photography, videos, and animations—to be displayed on the website and social media.
Afterwards, an in-class presentation was given explaining the development of the brand and its website. Today, Centric continues to provide an online platform for future clothing and media experiments.Visit website